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Tag Archives: Marketing

David Sifuentes 12:17 pm on June 22, 2016
Tags: Marketing   

How Digital Marketing Will Change The Healthcare Industry | Inc.com

The healthcare industry is starting to jump aboard the digital marketing bandwagon.

Source: How Digital Marketing Will Change The Healthcare Industry | Inc.com

David Sifuentes 12:21 pm on May 11, 2016
Tags: Innovation ( 2 ), Marketing, Technology ( 5 )   

MarTech Landscape: What is machine learning and why should marketers care?

Self-adjusting pattern recognition is becoming as commonplace to marketing tools as the cloud, and it is changing what marketers do.

Source: MarTech Landscape: What is machine learning and why should marketers care?

David Sifuentes 8:29 am on April 11, 2016
Tags: Content, Marketing, SEO   

4 Ways A Documented Content Strategy Can Improve Your SEO

Learn how to produce outstanding content in digital marketing, a key to successful inbound marketing. Improve your SEO through documented content strategy.

Source: 4 Ways A Documented Content Strategy Can Improve Your SEO

David Sifuentes 8:53 am on April 4, 2016
Tags: Advertising ( 3 ), Marketing, Social Media ( 7 )   

Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself

The psychology of behavioral targeting.

Source: Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself

David Sifuentes 9:24 am on March 23, 2016
Tags: Advertising ( 3 ), Marketing, Social Media ( 7 )   

Advertising – Which US States and Cities Have the Highest Ad Click Rates? : MarketingProfs Article

Source: Advertising – Which US States and Cities Have the Highest Ad Click Rates? : MarketingProfs Article

David Sifuentes 9:07 pm on March 14, 2016
Tags: Marketing, Social Media ( 7 )   

The “social iceberg”: The data on 1:1 marketing may surprise you

Columnist Chris Kerns delves into data showing that while the tip of the social media iceberg involves a brand’s entire audience, the bulk of it is made up of one-on-one conversations with individuals.

Source: The “social iceberg”: The data on 1:1 marketing may surprise you

David Sifuentes 11:54 am on February 26, 2016
Tags: Advertising ( 3 ), Marketing, Social Media ( 7 )   

Canvas: Facebook’s Immersive Mobile Ad Experience Launches Internationally

Facebook has launched Canvas, giving marketers the ability to improve the mobile advertising experience with native immersive ads.

Source: Canvas: Facebook’s Immersive Mobile Ad Experience Launches Internationally

David Sifuentes 6:52 pm on February 15, 2016
Tags: Marketing   

Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing

Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point.

Source: Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing

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